[1] Wang Ke, Xiao Yiting, Zhao Lindu,. Value on investment decision for internet hospitalsunder online/offline direct-to-patient mode [J]. Journal of Southeast University (English Edition), 2023, 39 (1): 98-106. [doi:10.3969/j.issn.1003-7985.2023.01.012]

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Value on investment decision for internet hospitalsunder online/offline direct-to-patient mode()

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Journal of Southeast University (English Edition)[ISSN:1003-7985/CN:32-1325/N]

Volumn:

39

Issue:

2023 1

Page:

98-106

Research Field:

Biological Science and Medical Engineering

Publishing date:

2023-03-20

Info

Title:

Value on investment decision for internet hospitalsunder online/offline direct-to-patient mode

Author(s):

Wang Ke;  Xiao Yiting;  Zhao Lindu

School of Economics and Management, Southeast University, Nanjing 210096, China

Keywords:

internet hospital;  value on investment;  online/offline;  direct-to-patient

PACS:

R197.1

DOI:

10.3969/j.issn.1003-7985.2023.01.012

Abstract:

The Salop model was used to simulate competition after investment and development in internet hospitals(IHs)were made due to patients’ selection in the medical service market. The optimal investment level and value of IHs were then derived from the total welfare decision. Results of the numerical simulation demonstrated that the investment value of the IH in the online/offline direct-to-patient mode required multi-stage and multi-investment optimization decisions and can be increased by improving patients’ cognition and acceptance. Strategic insight to achieve the balance between cost payments and dynamic value is needed to decide the investment value of the IH, especially in the early stage. From the perspective of welfare, the IH should serve more patients in remote areas. The capability and maturity of creating value on investment(VOI)need to improve with the applications proportionally increasing. Furthermore, investment by a public-private partnership will mean that the IH will start up with less capital, an inclusive strategy, and create higher welfare.

References:

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Memo

Memo:

Biographies: Wang Ke(1978—), male, Ph.D. candidate; Zhao Lindu(corresponding author), male, doctor, professor, ldzhao@seu.edu.cn.
Foundation items: The National Natural Science Foundation of China(No.71671039), Key R&D Plan of Jiangsu Province(No. BE2017156).
Citation: Wang Ke, Xiao Yiting, Zhao Lindu.Value on investment decision for internet hospitals under online/offline direct-to-patient mode[J].Journal of Southeast University(English Edition), 2023, 39(1):98-106.DOI:10.3969/j.issn.1003-7985.2023.01.012.

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