[1] Jiang Lili, Mei Shue, Zhong Weijun,. Effects of cooperative mechanisms in mobile commerce value chain [J]. Journal of Southeast University (English Edition), 2011, 27 (3): 335-339. [doi:10.3969/j.issn.1003-7985.2011.03.021]

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Journal of Southeast University (English Edition)[ISSN:1003-7985/CN:32-1325/N]

Volumn:

27

Issue:

2011 3

Page:

335-339

Research Field:

Economy and Management

Publishing date:

2011-09-30

Info

Title:

Effects of cooperative mechanisms in mobile commerce value chain

Author(s):

Jiang Lili;  Mei Shu’e;  Zhong Weijun

School of Economics and Management, Southeast University, Nanjing 211189, China

Keywords:

mobile commerce;  supply chain model;  pricing;  game theory

PACS:

C93

DOI:

10.3969/j.issn.1003-7985.2011.03.021

Abstract:

In order to analyze the effects of different cooperative mechanisms between a mobile device manufacturer and a mobile network operator(MNO), a Stackelberg structure is constructed. The manufacturer acts as a leader, while the MNO acts as a follower, i.e., a traditional retailer. Three cooperative mechanisms are considered: the manufacturer does not invest in developing the propriety function and software to support the infrastructure capacity of the MNO; the manufacturer invests in the development; the MNO offers a subsidy to encourage the manufacturer to invest in development. The results reveal that investing in the development can increase the profits of both the manufacturer and the MNO. Furthermore, if the MNO shares certain investment costs with the manufacturer, the MNO may charge higher prices of mobile connection services and mobile value-added services, and the profits of the two players may be enhanced.

References:

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Memo

Memo:

Biographies: Jiang Lili(1985—), female, graduate; Mei Shu’e(corresponding author), female, doctor, professor, meishue@seu.edu.cn.
Citation: Jiang Lili, Mei Shu’e, Zhong Weijun.Effects of cooperative mechanisms in mobile commerce value chain[J].Journal of Southeast University(English Edition), 2011, 27(3):335-339.[doi:10.3969/j.issn.1003-7985.2011.03.021]

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