[1] Zhu Rongbo,. Personalized web pages ranking algorithm based on user preferences [J]. Journal of Southeast University (English Edition), 2008, 24 (3): 351-353. [doi:10.3969/j.issn.1003-7985.2008.03.024]

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Personalized web pages ranking algorithm based on user preferences()

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Journal of Southeast University (English Edition)[ISSN:1003-7985/CN:32-1325/N]

Volumn:

24

Issue:

2008 3

Page:

351-353

Research Field:

Computer Science and Engineering

Publishing date:

2008-09-30

Info

Title:

Personalized web pages ranking algorithm based on user preferences

Author(s):

Zhu Rongbo

College of Computer Science, South-Central University for Nationalities, Wuhan 430074, China

Keywords:

web page;  user preference;  ranking algorithm;  personalization

PACS:

TP311

DOI:

10.3969/j.issn.1003-7985.2008.03.024

Abstract:

In order to rank searching results according to the user preferences, a new personalized web pages ranking algorithm called PWPR(personalized web page ranking)with the idea of adjusting the ranking scores of web pages in accordance with user preferences is proposed.PWPR assigns the initial weights based on user interests and creates the virtual links and hubs according to user interests.By measuring user click streams, PWPR incrementally reflects users’ favors for the personalized ranking.To improve the accuracy of ranking, PWPR also takes collaborative filtering into consideration when the query with similar keywords is submitted by users who have similar user interests. Detailed simulation results and comparison with other algorithms prove that the proposed PWPR can adaptively provide personalized ranking and truly relevant information to user preferences.

References:

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[8] Law Effie Lai-Chong, Klobucˇar Tomaž, Pipan Matic.User effect in evaluating personalized information retrieval systems [C]//Proceedings of EC-TEL. Berlin:Springer-Verlag, 2006:257-271.
[9] Webkb project [EB/OL].(2005-03-01)[2008-04-01].http://www.webkb.org/.

Memo

Memo:

Biography: Zhu Rongbo(1978—), male, doctor, associate professor, rongbozhu@gmail.com.
Foundation item: The Natural Science Foundation of South-Central University for Nationalities(No.YZZ07006).
Citation: Zhu Rongbo.Personalized web pages ranking algorithm based on user preferences[J].Journal of Southeast University(English Edition), 2008, 24(3):351-353.

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