|Table of Contents|

[1] Liu Jian, Wang Haiyan,. Price and retailer’s service level decisionin a supply chain under consumer returns [J]. Journal of Southeast University (English Edition), 2013, 29 (2): 217-221. [doi:10.3969/j.issn.1003-7985.2013.02.019]

Price and retailer’s service level decisionin a supply chain under consumer returns()

Journal of Southeast University (English Edition)[ISSN:1003-7985/CN:32-1325/N]

2013 2
Research Field:
Economy and Management
Publishing date:


Price and retailer’s service level decisionin a supply chain under consumer returns
Liu Jian Wang Haiyan
School of Economics and Management, Southeast University, Nanjing 211189, China
pricing decision service level consumer returns Stackelberg game vertical integration
To investigate the optimal retail price and service level in a supply chain under consumer returns, a consumer returns model under the retailer’s service provision is built. The optimal decision results and optimal profits are obtained in the vertical integration game and the manufacturer Stackelberg game, respectively. Through comparing the optimal profits with service provision with those of no service provision, the boundary conditions that the retailer’s service should be provided are derived. The results show that in the manufacturer Stackelberg game, the optimal profit of the retailer and the manufacturer with service is always superior to that of a no service provision. However, in the vertical integration game, the supply chain can only benefit from the service under certain conditions. Finally, through numerical examples, the impacts of the cost for providing services and the consumer return rate on the optimal decisions are analyzed.


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Biographies: Liu Jian(1983—), female, graduate; Wang Haiyan(corresponding author), male, doctor, professor, hywang@seu.edu.cn.
Foundation items: The National Natural Science Foundation of China(No.71171049), the Scientific Innovation Research of College Graduates in Jiangsu Province(No.CXLX_0122).
Citation: Liu Jian, Wang Haiyan. Price and retailer’s service level decision in a supply chain under consumer returns.[J].Journal of Southeast University(English Edition), 2013, 29(2):217-221.[doi:10.3969/j.issn.1003-7985.2013.02.019]
Last Update: 2013-06-20