|Table of Contents|

[1] Qiu Huaqing, Zhao Lindu,. Manufacturers’ channel selections under the influenceof the platform with big data analytics [J]. Journal of Southeast University (English Edition), 2022, 38 (4): 418-424. [doi:10.3969/j.issn.1003-7985.2022.04.011]

Manufacturers’ channel selections under the influenceof the platform with big data analytics()

Journal of Southeast University (English Edition)[ISSN:1003-7985/CN:32-1325/N]

2022 4
Research Field:
Economy and Management
Publishing date:


Manufacturers’ channel selections under the influenceof the platform with big data analytics
Qiu Huaqing Zhao Lindu
School of Economics and Management, Southeast University, Nanjing 210096, China
big data analytics platform selling channel decision-making product design
To obtain the platform’s big data analytics support, manufacturers in the traditional retail channel must decide whether to use the direct online channel. A retail supply chain model and a direct online supply chain model are built, in which manufacturers design products alone in the retail channel, while the platform and manufacturer complete the product design in the direct online channel. These two models are analyzed using the game theoretical model and numerical simulation. The findings indicate that if the manufacturers’ design capabilities are not very high and the commission rate is not very low, the manufacturers will choose the direct online channel if the platform’s technical efforts are within an interval. When the platform’s technical efforts are exogenous, they positively influence the manufacturers’ decisions; however, in the endogenous case, the platform’s effect on the manufacturers is reflected in the interaction of the commission rate and cost efficiency. The manufacturers and the platform should make synthetic effort decisions based on the manufacturer’s development capabilities, the intensity of market competition, and the cost efficiency of the platform.


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Biographies: Qiu Huaqing(1992—), female, Ph.D. candidate; Zhao Lindu(corresponding author), male, doctor, professor, ldzhao@seu.edu.cn.
Foundation items: The National Natural Science Foundation of China(No. 72071039), the Foundation of China Scholarship Council(No.202106090197).
Citation: Qiu Huaqing, Zhao Lindu. Manufacturers’ channel selections under the influence of the platform with big data analytics[J].Journal of Southeast University(English Edition), 2022, 38(4):418-424.DOI:10.3969/j.issn.1003-7985.2022.04.011.
Last Update: 2022-12-20