|Table of Contents|

[1] Lu Ruiying, , Guo Xiucheng, et al. Tourist travel behavior in rural areasconsidering bus route preferences [J]. Journal of Southeast University (English Edition), 2023, 39 (1): 49-61. [doi:10.3969/j.issn.1003-7985.2023.01.006]

Tourist travel behavior in rural areasconsidering bus route preferences()

Journal of Southeast University (English Edition)[ISSN:1003-7985/CN:32-1325/N]

2023 1
Research Field:
Traffic and Transportation Engineering
Publishing date:


Tourist travel behavior in rural areasconsidering bus route preferences
Lu Ruiying1 2 3 Guo Xiucheng1 2 3 Li Juchen1 2 3 Liu Pei3 Lin Chenxi1 3
1Jiangsu Key Laboratory of Urban ITS, Southeast University, Nanjing 211189, China
2Jiangsu Province Collaborative Innovation Center of Modern Urban Traffic Technologies, Southeast University, Nanjing 211189, China
3School of Transportation, Southeast University, Nanjing 211189, China
rural tourism bus route preference travel mode choice trip chain nested logit model
To explore the travel behavior mechanism of tourists and encourage the use of tourist buses, realizing the dynamic balance between travel demand and transportation supply in rural areas, the bus route preferences of tourists based on trip chains and travel mode choices were analyzed. A nested logit model with trip chain pattern as the top level, travel mode choice as the middle level, and bus route preference as the third level was estimated by using tourism travel survey data collected from 546 respondents in Lishui, Nanjing, in 2021. The results indicate that travel mode choice significantly affects tourists’ choice of a complex chain with featured scenic spots; bus route preference has a marked impact on private cars. Further, the results clarify the influence of tourists’ sociodemographic attributes, tourism travel characteristics, and bus travel intention on the three choice levels. Finally, policies for improving bus operation efficiency and service quality were proposed for rural areas similar to Lishui, Nanjing.


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Biographies: Lu Ruiying(1997—), female, graduate; Guo Xiucheng(corresponding author), male, doctor, professor, seuguo@163.com.
Citation: Lu Ruiying, Guo Xiucheng, Li Juchen, et al. Tourist travel behavior in rural areas considering bus route preferences[J].Journal of Southeast University(English Edition), 2023, 39(1):49-61.DOI:10.3969/j.issn.1003-7985.2023.01.006.
Last Update: 2023-03-20